In general, a good landing page tells visitors what you're offering and has a single call to action (CTA) that prompts people to join your newsletter for more information, contact you, or just purchase your product. The lines between landing pages, single-page websites, and even single pages on larger websites (like Apple's marketing landing pages) are blurry.
What should a landing page builder include? You can read more about setting up Zaps here. To get started with a Zap template, just click on it, and we'll guide you through setting it up.
Zapier's automations are called Zaps, and you'll see several Zap templates throughout this piece. Some of our picks integrate with Zapier, so you can connect them to your other favorite apps and do things like automatically send form responses to your email marketing or database tool.